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แบบประกันที่เหมาะกับช่วงอายุ
ค้นหาแบบประกันที่เหมาะกับแต่ละช่วงอายุ -
เปรียบเทียบแบบประกัน
เปรียบเทียบแบบประกัน -
เลือกแบบประกันที่เหมาะกับคุณ
ค้นหาแบบประกันที่เหมาะกับคุณ
Company History
Life insurance was first introduced in Thailand during the reign of King Rama the 5th by a foreign company which came to set up and operate an agency office providing life insurance, with Somdej Chao Phraya Barom Maha Sri Suriyawong, Chief of Minister as their first policyholder. At first, the life insurance was not very popular; however after the Insurance Division was established under The Ministry of Commerce and Communications in 1929, the life insurance industry became extensively known and several other foreign life insurance companies came to operate in Thailand. In 1942, during the Second World War, a group of Thai people established the first Thai-operated life insurance company.
History of Thai Life Insurance
The life insurance industry came to a halt when the Second World War started. All foreign life insurance companies closed down their businesses and went back to their home countries, causing great loss to the Thai policyholders. After this, a group of Thai people and high-ranking officials came together and established the first Thai-operated life insurance company on the 22nd of January 1942, under the name “Thai Life Insurance Company”. It is first life insurance company built by Thai people intended to provide financial security and stability for Thai families. The company's first board of directors were:
1. Phraya Chaisurin (Tal Boonnak)
2. Mr. Boonlorm Pheungsunthorn
3. Mr. Paparn Boon-long
4. Mr. Louis Phanomyong
5. Mr. Vichit Lulitanond
6. Mr. Lo-Tek-Chuan Bulsook
7. Mr. Tan-Jin-Keng
8. Mr. Chaweng Kiangsiri
9. Mr. Tan-Kiak-Bun
The company later received the license to engage in the insurance business from Ministry of Finance on the 23rd of March 1942 and had set up the first Board of Executive Directors to operate the organization including:
1. Chao Phraya Sri Thammathibet (Chitr Na Songkhla) Chairman of the Board
2. Phraya Chaisurin (Tal Boonnak) Director
3. Mr. Louis Phanomyong Director
4. Mr. Boonlorm Pheungsunthorn Director
5. Mr. Paparn Boon-long Director
6. Mr. Vichit Lulitanond Director
7. Mr. Chaweng Kiangsiri Director
8. Mr. Lo-Tek-Chuan Bulsook Director
Thai Life Insurance Company was established with a registered capital of 1,000,000 Baht. The first head office was located at 25-27 Yaowaratch Road in Bangkok and moved to 624 Saha Thanakarn Building in 1957 and moved to Building 8 on Ratchadumnern Road in 1959. In 1970, a new executive board of directors led by Mr. Vanich Chaiyawan changed and improved the overall organization structure and management and appointed Mr. Aniwat Kritayakrirana to establish a modern and effective operation strategy. Thai Life Insurance had gained the experience and efficiency to operate the organization with trust of the public. Thai Life Insurance was to be the leading Life Insurance Company of Thai people from then on.
History of Thai Life Insurance
The life insurance industry came to a halt when the Second World War started. All foreign life insurance companies closed down their businesses and went back to their home countries, causing great loss to the Thai policyholders. After this, a group of Thai people and high-ranking officials came together and established the first Thai-operated life insurance company on the 22nd of January 1942, under the name “Thai Life Insurance Company”. It is first life insurance company built by Thai people intended to provide financial security and stability for Thai families. The company's first board of directors were:
1. Phraya Chaisurin (Tal Boonnak)
2. Mr. Boonlorm Pheungsunthorn
3. Mr. Paparn Boon-long
4. Mr. Louis Phanomyong
5. Mr. Vichit Lulitanond
6. Mr. Lo-Tek-Chuan Bulsook
7. Mr. Tan-Jin-Keng
8. Mr. Chaweng Kiangsiri
9. Mr. Tan-Kiak-Bun
The company later received the license to engage in the insurance business from Ministry of Finance on the 23rd of March 1942 and had set up the first Board of Executive Directors to operate the organization including:
1. Chao Phraya Sri Thammathibet (Chitr Na Songkhla) Chairman of the Board
2. Phraya Chaisurin (Tal Boonnak) Director
3. Mr. Louis Phanomyong Director
4. Mr. Boonlorm Pheungsunthorn Director
5. Mr. Paparn Boon-long Director
6. Mr. Vichit Lulitanond Director
7. Mr. Chaweng Kiangsiri Director
8. Mr. Lo-Tek-Chuan Bulsook Director
Thai Life Insurance Company was established with a registered capital of 1,000,000 Baht. The first head office was located at 25-27 Yaowaratch Road in Bangkok and moved to 624 Saha Thanakarn Building in 1957 and moved to Building 8 on Ratchadumnern Road in 1959. In 1970, a new executive board of directors led by Mr. Vanich Chaiyawan changed and improved the overall organization structure and management and appointed Mr. Aniwat Kritayakrirana to establish a modern and effective operation strategy. Thai Life Insurance had gained the experience and efficiency to operate the organization with trust of the public. Thai Life Insurance was to be the leading Life Insurance Company of Thai people from then on.
Milestone
Operating Milestones 1942 - 2009
Organization
1942 - 1972
1942
On January 22, Thai Life Insurance was established as the first life insurance company to be operated by Thai people which was lead by Chao Phraya Sri Thammathibet (Chitr Na Songkhla) to operate the nascent life insurance industry and create security for Thai families.
1970
Significant changes in the Board of Directors by Mr. Vanich Chaiyawan and Mr. Aniwat Kritayakrirana were responsible for fresh organization management and strategies to provide faster and new types of policies suitable for the economics of Thai people. They also raised the standard of sales representatives and changed the company's logo from a castle to the Erawan Elephant. The office was located on Ratchadamnern Road.
1972
The Head Office was moved to the UCL building with approximately 40 staff. Thai Life Insurance became the first company to apply computer technology to be used in the operation unit in the insurance industry.
On January 22, Thai Life Insurance was established as the first life insurance company to be operated by Thai people which was lead by Chao Phraya Sri Thammathibet (Chitr Na Songkhla) to operate the nascent life insurance industry and create security for Thai families.
1970
Significant changes in the Board of Directors by Mr. Vanich Chaiyawan and Mr. Aniwat Kritayakrirana were responsible for fresh organization management and strategies to provide faster and new types of policies suitable for the economics of Thai people. They also raised the standard of sales representatives and changed the company's logo from a castle to the Erawan Elephant. The office was located on Ratchadamnern Road.
1972
The Head Office was moved to the UCL building with approximately 40 staff. Thai Life Insurance became the first company to apply computer technology to be used in the operation unit in the insurance industry.
1983 - 1986
1983
Thai Life Insurance became the number 1 life insurance company of Thai people with premiums totaling of 1.34 billion baht. Dr. Prayoon Chindapradit, Ph.D. became the company's chairperson as Mr. Aniwat Kritayakrirana resigned due to health problems.
1984
There was an improvement to and modernization of the organization structure by setting up four bureaus to oversee operations: the Life Insurance Bureau, the Finance and Administration Bureau, the Marketing Bureau, and the General Services Bureau. Thai Life Insurance was the first to create the option for premium payment through commercial banks offering conveniences to the policyholders. The logo was changed from the Erawan Elephant to a more modern and simple one with solid lines reflecting a confident and firm base reflecting the company's determination to provide stability and happiness to Thai families.
1986
Mr. Apirak Thaipatanagul became the Managing Director. Thai Life Insurance became the first company to use computer in the branches nationwide. This was to provide the policyholders with rapid and convenient services. A uniform was designed for employees to promote a sense of belonging and unity.
Thai Life Insurance became the number 1 life insurance company of Thai people with premiums totaling of 1.34 billion baht. Dr. Prayoon Chindapradit, Ph.D. became the company's chairperson as Mr. Aniwat Kritayakrirana resigned due to health problems.
1984
There was an improvement to and modernization of the organization structure by setting up four bureaus to oversee operations: the Life Insurance Bureau, the Finance and Administration Bureau, the Marketing Bureau, and the General Services Bureau. Thai Life Insurance was the first to create the option for premium payment through commercial banks offering conveniences to the policyholders. The logo was changed from the Erawan Elephant to a more modern and simple one with solid lines reflecting a confident and firm base reflecting the company's determination to provide stability and happiness to Thai families.
1986
Mr. Apirak Thaipatanagul became the Managing Director. Thai Life Insurance became the first company to use computer in the branches nationwide. This was to provide the policyholders with rapid and convenient services. A uniform was designed for employees to promote a sense of belonging and unity.
1989 - 1991
1989
The new 24-story head office building worth over 500 million baht was opened on Ratchadaphisek Road. With the new head office and the improvement of work process, better services were offered to policyholders. The same year the company:
The company's employees at the head office and branches reached 2,300 with more than 50,000 field representatives. At this time there were 287 branches providing products and services. The number of policyholders increased to 1,900,000 with a total 38% growth rate.
1991
The company kept growing with a total of 290 branches nationwide. The online system was also expanded to reach all main regional branches and to provide prompt and effective services and operations.
The new 24-story head office building worth over 500 million baht was opened on Ratchadaphisek Road. With the new head office and the improvement of work process, better services were offered to policyholders. The same year the company:
- received the Outstanding Company of the Year Award for the 3rd consecutive year from the Department of Insurance
- exceeded 1,000,000 policyholders.
The company's employees at the head office and branches reached 2,300 with more than 50,000 field representatives. At this time there were 287 branches providing products and services. The number of policyholders increased to 1,900,000 with a total 38% growth rate.
1991
The company kept growing with a total of 290 branches nationwide. The online system was also expanded to reach all main regional branches and to provide prompt and effective services and operations.
1992 - 1997
1992
To mark the 50th anniversary, the company commissioned the making of 84,000 ’Pra Pairee Pinas’ Buddha images and ’Yor Sor Sor’ amulets as a form of merit-making to bring prosperity to the company, its employees and Buddhist people. Somdet Phra Nyanasamvara, the Supreme Patriarch, presided over the Buddha Image Casting ceremony and Chanting ceremony.
1996
A new network - The Thai Life Intranet - was developed through a leased line connecting the Head Office and branches to enhance communication and the flow of information. A multimedia software application called “Thai Life Always Ahead” was installed in sales representatives’ laptops for improved marketing client arrangements.
1997
To mark the 50th anThe Thai Life Homepage was published online, in both Thai and English at www.thailife.com to provide information on the company including history, operating process and other news and other updates on the company. The IVR (Interactive Voice Response) system was created to optimize claim procedures and information exchange.
To mark the 50th anniversary, the company commissioned the making of 84,000 ’Pra Pairee Pinas’ Buddha images and ’Yor Sor Sor’ amulets as a form of merit-making to bring prosperity to the company, its employees and Buddhist people. Somdet Phra Nyanasamvara, the Supreme Patriarch, presided over the Buddha Image Casting ceremony and Chanting ceremony.
1996
A new network - The Thai Life Intranet - was developed through a leased line connecting the Head Office and branches to enhance communication and the flow of information. A multimedia software application called “Thai Life Always Ahead” was installed in sales representatives’ laptops for improved marketing client arrangements.
1997
To mark the 50th anThe Thai Life Homepage was published online, in both Thai and English at www.thailife.com to provide information on the company including history, operating process and other news and other updates on the company. The IVR (Interactive Voice Response) system was created to optimize claim procedures and information exchange.
1998 - 2005
1998
Thai Life Insurance was granted the Royal Garuda Emblem thus recognizing Thai Life Insurance as a company under His Majesty’s patronage for operating with honesty, being a financially stable organization and continuing to contribute to the community.
1999
Thai Life Insurance was the first company to introduce the “Thai Life Insurance Hotline” providing a 24-hour, worldwide, medical emergency evacuation assistance service for every policyholder without anycharges.
2005
“Thai Life Insurance Easy Pay” - a service to make the payment of premium more convenience with more than 10 channels.
Thai Life Insurance was granted the Royal Garuda Emblem thus recognizing Thai Life Insurance as a company under His Majesty’s patronage for operating with honesty, being a financially stable organization and continuing to contribute to the community.
1999
Thai Life Insurance was the first company to introduce the “Thai Life Insurance Hotline” providing a 24-hour, worldwide, medical emergency evacuation assistance service for every policyholder without anycharges.
2005
“Thai Life Insurance Easy Pay” - a service to make the payment of premium more convenience with more than 10 channels.
2006-2008
2006
New services and awards were:
2008
New policy issued and awards received were:
New services and awards were:
- “Thai Life Insurance Check Up” was launched at high-standard hospitals to provide faster and more convenient health check-ups with special price privileges.
2008
New policy issued and awards received were:
- “Takaful policy” was launched to offer exclusive products for the Muslim community.
- “Care Center Network” was opened at all 254 branches nationwide.
2010
2010
“iService” was launched, allowing customers to check their information via www.thailife.com. Moreover, the company also launched the Agent Call Center as an information hub for the sales representatives. Paradise Park branch was opened as the first Customer Service Center in a shopping mall, offering transaction services as well as free beverages and free Internet. With a successful outcome, the company embarked on setting up new branches in every region throughout the country. At present, the number of branches nationwide has totalled 309.
The introduction and an innovation of the “First Step” policy had made Thai Life Insurance the first insurance company to provide life insurance for newborn children.
“iService” was launched, allowing customers to check their information via www.thailife.com. Moreover, the company also launched the Agent Call Center as an information hub for the sales representatives. Paradise Park branch was opened as the first Customer Service Center in a shopping mall, offering transaction services as well as free beverages and free Internet. With a successful outcome, the company embarked on setting up new branches in every region throughout the country. At present, the number of branches nationwide has totalled 309.
The introduction and an innovation of the “First Step” policy had made Thai Life Insurance the first insurance company to provide life insurance for newborn children.
2011 - 2012
2011
Unveiled and launched “iService”, the customer can now check the information through the web interface www.thailife.com
Opened the Agent Call Center to be the contact point for providing the information to sale agent.
2012
From Thai Life Insurance Company Limited, the company became Thai Life Insurance Public Company Limited. This year marked the 70th anniversary of the company’s foundation. Once more, the company reinforced its leading position in innovation by launching “Refund For No Cancer”, the first of its kind.
Unveiled and launched “iService”, the customer can now check the information through the web interface www.thailife.com
Opened the Agent Call Center to be the contact point for providing the information to sale agent.
2012
From Thai Life Insurance Company Limited, the company became Thai Life Insurance Public Company Limited. This year marked the 70th anniversary of the company’s foundation. Once more, the company reinforced its leading position in innovation by launching “Refund For No Cancer”, the first of its kind.
2013-2019
2013
Innovation leadership was reinforced with “Premium Refund” insurance product concept, be it “P.A. Refund” policy, an accident insurance that refunds the final year premium if there has been no claim; “No Cancer, Get Refund”, a policy that offers 1 million baht coverage if diagnosed with Cancer; "No Overnight Stay, Get Refund", life insurance plan to return the last year's premium if there has been no daily medical expenses claim; and "No Illness, Get Refund", an insurance policy that refunds the last year's premium if there has been no critical illness claim.
An e-book application was created to distribute the company’s publications and media content. Not only did the application serve as a channel that delivers the company’s information and updates to the insured customers in a fast and convenient manners, it also serves as a supporting tool for market expansion.
2014
Announced a change in its vision and mission, to become a People Business. In the mean times, the company has decided to developed the logo with the new slogan "Thai Life Insurance. Life, Beside You.
2017
75-year of driving the business, Thai Life Insurance is growing steadily with a commitment of personnel, in headquarters,branches and sales agent who are prompt to be a life partner and ready to stand beside every Thai family with skills,knowledge, morality and ethics.
2019
Expanded business operations to countries in the AEC region through a joint venture in CB Life Insurance Co., Ltd., Republic of the Union of Myanmar, in the proportion of 35%, in which Thai Life Insurance is the first ASEAN life insurance company to expand into the Myanmar market. in the form of holding shares in local life insurance companies
Innovation leadership was reinforced with “Premium Refund” insurance product concept, be it “P.A. Refund” policy, an accident insurance that refunds the final year premium if there has been no claim; “No Cancer, Get Refund”, a policy that offers 1 million baht coverage if diagnosed with Cancer; "No Overnight Stay, Get Refund", life insurance plan to return the last year's premium if there has been no daily medical expenses claim; and "No Illness, Get Refund", an insurance policy that refunds the last year's premium if there has been no critical illness claim.
An e-book application was created to distribute the company’s publications and media content. Not only did the application serve as a channel that delivers the company’s information and updates to the insured customers in a fast and convenient manners, it also serves as a supporting tool for market expansion.
2014
Announced a change in its vision and mission, to become a People Business. In the mean times, the company has decided to developed the logo with the new slogan "Thai Life Insurance. Life, Beside You.
2017
75-year of driving the business, Thai Life Insurance is growing steadily with a commitment of personnel, in headquarters,branches and sales agent who are prompt to be a life partner and ready to stand beside every Thai family with skills,knowledge, morality and ethics.
2019
Expanded business operations to countries in the AEC region through a joint venture in CB Life Insurance Co., Ltd., Republic of the Union of Myanmar, in the proportion of 35%, in which Thai Life Insurance is the first ASEAN life insurance company to expand into the Myanmar market. in the form of holding shares in local life insurance companies
2020- Present
2020
Developed TLI Application to expand life insurance transactions to have access to policy information with coverage details anytime, anywhere and many more applications that are ready to answer all the needs of important customers
2021
Announcing a new vision “Aiming to be a life insurance company of sustainability”
2022
80-year of driving the business, and bringing the company to be listed on the Stock Exchange of Thailand for the first time, this is considered an IPO with the highest offering value on the stock market in 2022.
2023
The company achieved a 5-star or "Excellent" rating for corporate governance from the Corporate Governance Report of Thai Listed Companies, conducted by the Thai Institute of Directors (Thai IOD) with support from the Stock Exchange of Thailand (SET).
2023
The company advanced its Digital Transformation strategy by continuously enhancing its e-Service platform. These improvements aim to provide customers with greater convenience in transactions, including premium payments, benefit disbursements, and information verification via the Thai Life Insurance application.
2024
The company was selected by the Thaipat Institute as one of the ESG100 companies for the second consecutive year. This recognition, based on an evaluation of 920 listed securities, highlights the company’s outstanding performance in environmental, social, and governance (ESG) aspects within the insurance and life insurance sector.
Developed TLI Application to expand life insurance transactions to have access to policy information with coverage details anytime, anywhere and many more applications that are ready to answer all the needs of important customers
2021
Announcing a new vision “Aiming to be a life insurance company of sustainability”
2022
80-year of driving the business, and bringing the company to be listed on the Stock Exchange of Thailand for the first time, this is considered an IPO with the highest offering value on the stock market in 2022.
2023
The company achieved a 5-star or "Excellent" rating for corporate governance from the Corporate Governance Report of Thai Listed Companies, conducted by the Thai Institute of Directors (Thai IOD) with support from the Stock Exchange of Thailand (SET).
2023
The company advanced its Digital Transformation strategy by continuously enhancing its e-Service platform. These improvements aim to provide customers with greater convenience in transactions, including premium payments, benefit disbursements, and information verification via the Thai Life Insurance application.
2024
The company was selected by the Thaipat Institute as one of the ESG100 companies for the second consecutive year. This recognition, based on an evaluation of 920 listed securities, highlights the company’s outstanding performance in environmental, social, and governance (ESG) aspects within the insurance and life insurance sector.
1942 - 1972
On January 22, Thai Life Insurance was established as the first life insurance company
1942
On January 22, Thai Life Insurance was established as the first life insurance company to be operated by Thai people which was lead by Chao Phraya Sri Thammathibet (Chitr Na Songkhla) to operate the nascent life insurance industry and create security for Thai families.
1970
Significant changes in the Board of Directors by Mr. Vanich Chaiyawan and Mr. Aniwat Kritayakrirana were responsible for fresh organization management and strategies to provide faster and new types of policies suitable for the economics of Thai people. They also raised the standard of sales representatives and changed the company's logo from a castle to the Erawan Elephant. The office was located on Ratchadamnern Road.
1972
The Head Office was moved to the UCL building with approximately 40 staff. Thai Life Insurance became the first company to apply computer technology to be used in the operation unit in the insurance industry.
On January 22, Thai Life Insurance was established as the first life insurance company to be operated by Thai people which was lead by Chao Phraya Sri Thammathibet (Chitr Na Songkhla) to operate the nascent life insurance industry and create security for Thai families.
1970
Significant changes in the Board of Directors by Mr. Vanich Chaiyawan and Mr. Aniwat Kritayakrirana were responsible for fresh organization management and strategies to provide faster and new types of policies suitable for the economics of Thai people. They also raised the standard of sales representatives and changed the company's logo from a castle to the Erawan Elephant. The office was located on Ratchadamnern Road.
1972
The Head Office was moved to the UCL building with approximately 40 staff. Thai Life Insurance became the first company to apply computer technology to be used in the operation unit in the insurance industry.
1983 - 1986
Thai Life Insurance became the number 1 life insurance company of Thai people with premiums totaling of 1.34 billion baht.
1983
Thai Life Insurance became the number 1 life insurance company of Thai people with premiums totaling of 1.34 billion baht. Dr. Prayoon Chindapradit, Ph.D. became the company's chairperson as Mr. Aniwat Kritayakrirana resigned due to health problems.
1984
There was an improvement to and modernization of the organization structure by setting up four bureaus to oversee operations: the Life Insurance Bureau, the Finance and Administration Bureau, the Marketing Bureau, and the General Services Bureau. Thai Life Insurance was the first to create the option for premium payment through commercial banks offering conveniences to the policyholders. The logo was changed from the Erawan Elephant to a more modern and simple one with solid lines reflecting a confident and firm base reflecting the company's determination to provide stability and happiness to Thai families.
1986
Mr. Apirak Thaipatanagul became the Managing Director. Thai Life Insurance became the first company to use computer in the branches nationwide. This was to provide the policyholders with rapid and convenient services. A uniform was designed for employees to promote a sense of belonging and unity.
Thai Life Insurance became the number 1 life insurance company of Thai people with premiums totaling of 1.34 billion baht. Dr. Prayoon Chindapradit, Ph.D. became the company's chairperson as Mr. Aniwat Kritayakrirana resigned due to health problems.
1984
There was an improvement to and modernization of the organization structure by setting up four bureaus to oversee operations: the Life Insurance Bureau, the Finance and Administration Bureau, the Marketing Bureau, and the General Services Bureau. Thai Life Insurance was the first to create the option for premium payment through commercial banks offering conveniences to the policyholders. The logo was changed from the Erawan Elephant to a more modern and simple one with solid lines reflecting a confident and firm base reflecting the company's determination to provide stability and happiness to Thai families.
1986
Mr. Apirak Thaipatanagul became the Managing Director. Thai Life Insurance became the first company to use computer in the branches nationwide. This was to provide the policyholders with rapid and convenient services. A uniform was designed for employees to promote a sense of belonging and unity.
1989 - 1991
The new 24-story head office building worth over 500 million baht was opened on Ratchadaphisek Road.
1989
The new 24-story head office building worth over 500 million baht was opened on Ratchadaphisek Road. With the new head office and the improvement of work process, better services were offered to policyholders. The same year the company:
The company's employees at the head office and branches reached 2,300 with more than 50,000 field representatives. At this time there were 287 branches providing products and services. The number of policyholders increased to 1,900,000 with a total 38% growth rate.
1991
The company kept growing with a total of 290 branches nationwide. The online system was also expanded to reach all main regional branches and to provide prompt and effective services and operations.
The new 24-story head office building worth over 500 million baht was opened on Ratchadaphisek Road. With the new head office and the improvement of work process, better services were offered to policyholders. The same year the company:
- received the Outstanding Company of the Year Award for the 3rd consecutive year from the Department of Insurance
- exceeded 1,000,000 policyholders.
The company's employees at the head office and branches reached 2,300 with more than 50,000 field representatives. At this time there were 287 branches providing products and services. The number of policyholders increased to 1,900,000 with a total 38% growth rate.
1991
The company kept growing with a total of 290 branches nationwide. The online system was also expanded to reach all main regional branches and to provide prompt and effective services and operations.
1992 - 1997
To mark the 50th anniversary, the company commissioned the making of 84,000 ’Pra Pairee Pinas’ Buddha images
1992
To mark the 50th anniversary, the company commissioned the making of 84,000 ’Pra Pairee Pinas’ Buddha images and ’Yor Sor Sor’ amulets as a form of merit-making to bring prosperity to the company, its employees and Buddhist people. Somdet Phra Nyanasamvara, the Supreme Patriarch, presided over the Buddha Image Casting ceremony and Chanting ceremony.
1996
A new network - The Thai Life Intranet - was developed through a leased line connecting the Head Office and branches to enhance communication and the flow of information. A multimedia software application called “Thai Life Always Ahead” was installed in sales representatives’ laptops for improved marketing client arrangements.
1997
To mark the 50th anThe Thai Life Homepage was published online, in both Thai and English at www.thailife.com to provide information on the company including history, operating process and other news and other updates on the company. The IVR (Interactive Voice Response) system was created to optimize claim procedures and information exchange.
To mark the 50th anniversary, the company commissioned the making of 84,000 ’Pra Pairee Pinas’ Buddha images and ’Yor Sor Sor’ amulets as a form of merit-making to bring prosperity to the company, its employees and Buddhist people. Somdet Phra Nyanasamvara, the Supreme Patriarch, presided over the Buddha Image Casting ceremony and Chanting ceremony.
1996
A new network - The Thai Life Intranet - was developed through a leased line connecting the Head Office and branches to enhance communication and the flow of information. A multimedia software application called “Thai Life Always Ahead” was installed in sales representatives’ laptops for improved marketing client arrangements.
1997
To mark the 50th anThe Thai Life Homepage was published online, in both Thai and English at www.thailife.com to provide information on the company including history, operating process and other news and other updates on the company. The IVR (Interactive Voice Response) system was created to optimize claim procedures and information exchange.
1998 - 2005
Thai Life Insurance was granted the Royal Garuda Emblem thus recognizing Thai Life Insurance as a company under His Majesty’s patronage for operating with honesty,
1998
Thai Life Insurance was granted the Royal Garuda Emblem thus recognizing Thai Life Insurance as a company under His Majesty’s patronage for operating with honesty, being a financially stable organization and continuing to contribute to the community.
1999
Thai Life Insurance was the first company to introduce the “Thai Life Insurance Hotline” providing a 24-hour, worldwide, medical emergency evacuation assistance service for every policyholder without anycharges.
2005
“Thai Life Insurance Easy Pay” - a service to make the payment of premium more convenience with more than 10 channels.
Thai Life Insurance was granted the Royal Garuda Emblem thus recognizing Thai Life Insurance as a company under His Majesty’s patronage for operating with honesty, being a financially stable organization and continuing to contribute to the community.
1999
Thai Life Insurance was the first company to introduce the “Thai Life Insurance Hotline” providing a 24-hour, worldwide, medical emergency evacuation assistance service for every policyholder without anycharges.
2005
“Thai Life Insurance Easy Pay” - a service to make the payment of premium more convenience with more than 10 channels.
2006-2008
This was the year that the company had been operating for 60th years.
2006
New services and awards were:
2008
New policy issued and awards received were:
New services and awards were:
- “Thai Life Insurance Check Up” was launched at high-standard hospitals to provide faster and more convenient health check-ups with special price privileges.
2008
New policy issued and awards received were:
- “Takaful policy” was launched to offer exclusive products for the Muslim community.
- “Care Center Network” was opened at all 254 branches nationwide.
2010
“iService” was launched, allowing customers to check their information via www.thailife.com
2010
“iService” was launched, allowing customers to check their information via www.thailife.com. Moreover, the company also launched the Agent Call Center as an information hub for the sales representatives. Paradise Park branch was opened as the first Customer Service Center in a shopping mall, offering transaction services as well as free beverages and free Internet. With a successful outcome, the company embarked on setting up new branches in every region throughout the country. At present, the number of branches nationwide has totalled 309.
The introduction and an innovation of the “First Step” policy had made Thai Life Insurance the first insurance company to provide life insurance for newborn children.
“iService” was launched, allowing customers to check their information via www.thailife.com. Moreover, the company also launched the Agent Call Center as an information hub for the sales representatives. Paradise Park branch was opened as the first Customer Service Center in a shopping mall, offering transaction services as well as free beverages and free Internet. With a successful outcome, the company embarked on setting up new branches in every region throughout the country. At present, the number of branches nationwide has totalled 309.
The introduction and an innovation of the “First Step” policy had made Thai Life Insurance the first insurance company to provide life insurance for newborn children.
2011 - 2012
Unveiled and launched “iService”,
2011
Unveiled and launched “iService”, the customer can now check the information through the web interface www.thailife.com
Opened the Agent Call Center to be the contact point for providing the information to sale agent.
2012
From Thai Life Insurance Company Limited, the company became Thai Life Insurance Public Company Limited. This year marked the 70th anniversary of the company’s foundation. Once more, the company reinforced its leading position in innovation by launching “Refund For No Cancer”, the first of its kind.
Unveiled and launched “iService”, the customer can now check the information through the web interface www.thailife.com
Opened the Agent Call Center to be the contact point for providing the information to sale agent.
2012
From Thai Life Insurance Company Limited, the company became Thai Life Insurance Public Company Limited. This year marked the 70th anniversary of the company’s foundation. Once more, the company reinforced its leading position in innovation by launching “Refund For No Cancer”, the first of its kind.
2013-2019
Expanded business operations to countries in the AEC region through a joint venture in CB Life Insurance Co., Ltd., Republic of the Union of Myanmar
2013
Innovation leadership was reinforced with “Premium Refund” insurance product concept, be it “P.A. Refund” policy, an accident insurance that refunds the final year premium if there has been no claim; “No Cancer, Get Refund”, a policy that offers 1 million baht coverage if diagnosed with Cancer; "No Overnight Stay, Get Refund", life insurance plan to return the last year's premium if there has been no daily medical expenses claim; and "No Illness, Get Refund", an insurance policy that refunds the last year's premium if there has been no critical illness claim.
An e-book application was created to distribute the company’s publications and media content. Not only did the application serve as a channel that delivers the company’s information and updates to the insured customers in a fast and convenient manners, it also serves as a supporting tool for market expansion.
2014
Announced a change in its vision and mission, to become a People Business. In the mean times, the company has decided to developed the logo with the new slogan "Thai Life Insurance. Life, Beside You.
2017
75-year of driving the business, Thai Life Insurance is growing steadily with a commitment of personnel, in headquarters,branches and sales agent who are prompt to be a life partner and ready to stand beside every Thai family with skills,knowledge, morality and ethics.
2019
Expanded business operations to countries in the AEC region through a joint venture in CB Life Insurance Co., Ltd., Republic of the Union of Myanmar, in the proportion of 35%, in which Thai Life Insurance is the first ASEAN life insurance company to expand into the Myanmar market. in the form of holding shares in local life insurance companies
Innovation leadership was reinforced with “Premium Refund” insurance product concept, be it “P.A. Refund” policy, an accident insurance that refunds the final year premium if there has been no claim; “No Cancer, Get Refund”, a policy that offers 1 million baht coverage if diagnosed with Cancer; "No Overnight Stay, Get Refund", life insurance plan to return the last year's premium if there has been no daily medical expenses claim; and "No Illness, Get Refund", an insurance policy that refunds the last year's premium if there has been no critical illness claim.
An e-book application was created to distribute the company’s publications and media content. Not only did the application serve as a channel that delivers the company’s information and updates to the insured customers in a fast and convenient manners, it also serves as a supporting tool for market expansion.
2014
Announced a change in its vision and mission, to become a People Business. In the mean times, the company has decided to developed the logo with the new slogan "Thai Life Insurance. Life, Beside You.
2017
75-year of driving the business, Thai Life Insurance is growing steadily with a commitment of personnel, in headquarters,branches and sales agent who are prompt to be a life partner and ready to stand beside every Thai family with skills,knowledge, morality and ethics.
2019
Expanded business operations to countries in the AEC region through a joint venture in CB Life Insurance Co., Ltd., Republic of the Union of Myanmar, in the proportion of 35%, in which Thai Life Insurance is the first ASEAN life insurance company to expand into the Myanmar market. in the form of holding shares in local life insurance companies
2020- Present
Announcing a new vision “Aiming to be a sustainable life insurance company"
2020
Developed TLI Application to expand life insurance transactions to have access to policy information with coverage details anytime, anywhere and many more applications that are ready to answer all the needs of important customers
2021
Announcing a new vision “Aiming to be a life insurance company of sustainability”
2022
80-year of driving the business, and bringing the company to be listed on the Stock Exchange of Thailand for the first time, this is considered an IPO with the highest offering value on the stock market in 2022.
2023
The company achieved a 5-star or "Excellent" rating for corporate governance from the Corporate Governance Report of Thai Listed Companies, conducted by the Thai Institute of Directors (Thai IOD) with support from the Stock Exchange of Thailand (SET).
2023
The company advanced its Digital Transformation strategy by continuously enhancing its e-Service platform. These improvements aim to provide customers with greater convenience in transactions, including premium payments, benefit disbursements, and information verification via the Thai Life Insurance application.
2024
The company was selected by the Thaipat Institute as one of the ESG100 companies for the second consecutive year. This recognition, based on an evaluation of 920 listed securities, highlights the company’s outstanding performance in environmental, social, and governance (ESG) aspects within the insurance and life insurance sector.
Developed TLI Application to expand life insurance transactions to have access to policy information with coverage details anytime, anywhere and many more applications that are ready to answer all the needs of important customers
2021
Announcing a new vision “Aiming to be a life insurance company of sustainability”
2022
80-year of driving the business, and bringing the company to be listed on the Stock Exchange of Thailand for the first time, this is considered an IPO with the highest offering value on the stock market in 2022.
2023
The company achieved a 5-star or "Excellent" rating for corporate governance from the Corporate Governance Report of Thai Listed Companies, conducted by the Thai Institute of Directors (Thai IOD) with support from the Stock Exchange of Thailand (SET).
2023
The company advanced its Digital Transformation strategy by continuously enhancing its e-Service platform. These improvements aim to provide customers with greater convenience in transactions, including premium payments, benefit disbursements, and information verification via the Thai Life Insurance application.
2024
The company was selected by the Thaipat Institute as one of the ESG100 companies for the second consecutive year. This recognition, based on an evaluation of 920 listed securities, highlights the company’s outstanding performance in environmental, social, and governance (ESG) aspects within the insurance and life insurance sector.
1987
1987
This year marked the beginning of a new era where activities and services were expanded:
This year marked the beginning of a new era where activities and services were expanded:
- Thai Life Insurance became the first and only life insurance company to issue policies for soldiers who stationed around the country under the group life insurance policy “Risk in War”.
- The company received the Outstanding Life Insurance Company of the Year Award from the Department of Insurance
- Employee identification cards with computer-based system were issued.
1995
1995
The Thai Life Insurance Foundation was established focusing on community services in various aspects for Thai society according to the company's mission.
The Thai Life Insurance Foundation was established focusing on community services in various aspects for Thai society according to the company's mission.
2005
2005
Major services and awards in 2005 were:
Major services and awards in 2005 were:
- “Policy for the Royal Thai Navy troops” to cover troops stationed in the three southern provinces of Thailand.
2009
2009 - Present
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
Create a strategic Social Responsibility Master Plan for Thai Life Insurance's social responsibility operations proceed in a structured, sustainable, directional and systematic manner.
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
- The life insurance policy was extended to the Royal Air force by providing coverage to the troops stationed in the dangerous areas and southern provinces of Thailand. This made Thai Life Insurance the first life insurance company to provide life insurance coverage to the Army, the Navy and the Air Force.
Create a strategic Social Responsibility Master Plan for Thai Life Insurance's social responsibility operations proceed in a structured, sustainable, directional and systematic manner.
2018
Company collaborates with Thaipat Institute for the first time in the insurance business, to create a Sustainable Development Goals: SDGs master plan.
1987
Thai Life Insurance became the first and only life insurance company to issue policies for soldiers
1987
This year marked the beginning of a new era where activities and services were expanded:
This year marked the beginning of a new era where activities and services were expanded:
- Thai Life Insurance became the first and only life insurance company to issue policies for soldiers who stationed around the country under the group life insurance policy “Risk in War”.
- The company received the Outstanding Life Insurance Company of the Year Award from the Department of Insurance
- Employee identification cards with computer-based system were issued.
1995
The Thai Life Insurance Foundation was established focusing on community services
1995
The Thai Life Insurance Foundation was established focusing on community services in various aspects for Thai society according to the company's mission.
The Thai Life Insurance Foundation was established focusing on community services in various aspects for Thai society according to the company's mission.
2005
“Policy for the Royal Thai Navy troops” to cover troops stationed in the three southern provinces of Thailand.
2005
Major services and awards in 2005 were:
Major services and awards in 2005 were:
- “Policy for the Royal Thai Navy troops” to cover troops stationed in the three southern provinces of Thailand.
2009
Create a strategic Social Responsibility Master Plan
2009 - Present
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
Create a strategic Social Responsibility Master Plan for Thai Life Insurance's social responsibility operations proceed in a structured, sustainable, directional and systematic manner.
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
- The life insurance policy was extended to the Royal Air force by providing coverage to the troops stationed in the dangerous areas and southern provinces of Thailand. This made Thai Life Insurance the first life insurance company to provide life insurance coverage to the Army, the Navy and the Air Force.
Create a strategic Social Responsibility Master Plan for Thai Life Insurance's social responsibility operations proceed in a structured, sustainable, directional and systematic manner.
2018
Create a Sustainable Development Goals: SDGs master plan.
Company collaborates with Thaipat Institute for the first time in the insurance business, to create a Sustainable Development Goals: SDGs master plan.
1988
1988
Thai Life Insurance received the following awards:
Thai Life Insurance received the following awards:
- Outstanding Life Insurance Company Award of 1988 from the Department of Insurance
- Outstanding Marketing of 1987 - 1988
- Outstanding Service of 1988
2002 - 2003
2002
Thai Life Insurance received First Prize in “Outstanding Life Insurance Company Management 2002” from the Department of Insurance, Ministry of Commerce.
2003
Thai Life Insurance received a financial rating of BBB+ from Standard & Poor’s (S&P) along with First Prize in “Outstanding Life Insurance Company Management 2003” for the 2nd consecutive year from the Department of Insurance, Ministry of Commerce.
Thai Life Insurance received First Prize in “Outstanding Life Insurance Company Management 2002” from the Department of Insurance, Ministry of Commerce.
2003
Thai Life Insurance received a financial rating of BBB+ from Standard & Poor’s (S&P) along with First Prize in “Outstanding Life Insurance Company Management 2003” for the 2nd consecutive year from the Department of Insurance, Ministry of Commerce.
2004 - 2005
2004
This was considered to be a climatic year for Thai Life Insurance as several awards and certificates were received from both local and international organizations. These include:
This was considered to be a climatic year for Thai Life Insurance as several awards and certificates were received from both local and international organizations. These include:
- A ‘BBB+’ rating from Standard & Poor’s (S&P) for financial stability for the 2nd consecutive year.
- “Outstanding Life Insurance Company Management Award” for the 3rd consecutive year from the Department of Insurance, Ministry of Commerce.
- “Super Brand Award” Gold level in the life insurance category from Reader’s Digest magazine.
- “The Best Insurance Company of the Year Award” from Asia Insurance Industry Awards, selected from more than 500 life and non-life insurance companies around the world.
- An ‘A-‘ rating from Standard & Poor 's (S&P) for financial stability which was the highest rating ever received by the company in Thailand.
- “Stevie Award 2005” for Best Corporate Social Responsibility Program from the US for Thai Life’s contributions to Thai society.
- “Outstanding Life Insurance Company Management Award” for the 4th consecutive year from the Office of Insurance Commission.
- “Super Brand Award” Gold level in the life
2006 - 2007
2006
New services and awards were:
2007
Thai Life Insurance received the following two awards:
New services and awards were:
- “Outstanding Life Insurance Company Management Award 2006” for the 5th consecutive year with the “Medal of Honor of Outstanding Life Insurance Company” for being the only Life Insurance Company to receive the Outstanding Management award for 3 consecutive years from the Office of Insurance Commission.
- “Super Brand Award” Gold level in the life insurance category for the 3rd consecutive year from Reader’s Digest magazine.
- Thai Life Insurance’s "One's Gift of Life for Many" program received the second prize of “ASIAN CSR AWARD 2006” in the category of “Concern for Health” from the Philippines.
2007
Thai Life Insurance received the following two awards:
- “Super Brand Award” Gold level in the life insurance business industry for the 4th consecutive year from Reader’s Digest magazine.
- First Prize for “Outstanding Management 2007” for the 6th consecutive year from the Office of Insurance Commission.
2008 - 2009
2008
New policy issued and awards received were:
2009
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
New policy issued and awards received were:
- “Trusted Brand Award” Gold level in the life insurance industry for the 5th consecutive year from Reader’s Digest magazine.
- “First Prize in Outstanding Life Insurance Company Management” for the 7th consecutive year from the Office of Insurance Commission.
- “Outstanding Ethics Certificate” from the Thai Chamber of Commerce.
2009
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
- The receiving of “Trusted Brand Award” Gold level for the 6th consecutive year from Reader’s Digest magazine.
2011 - 2013
Year 2011
Mr. Chai Chaiyawan, President, had the honor to be the first Thai executive in the insurance industry for accepting a Stevie Award for Executive of the Year 2011 International Business Awards in United States of America.
Year 2013
Mr. Chai Chaiyawan, President, received the "Rakhangthong" Award (Person of the Year) for the year 2013 in the Outstanding Organizational Developer category. Types of businessmen and individuals From the Assembly of Radio and Television News Programmers Newspaper of Thailand
Mr. Chai Chaiyawan, President, had the honor to be the first Thai executive in the insurance industry for accepting a Stevie Award for Executive of the Year 2011 International Business Awards in United States of America.
Year 2013
Mr. Chai Chaiyawan, President, received the "Rakhangthong" Award (Person of the Year) for the year 2013 in the Outstanding Organizational Developer category. Types of businessmen and individuals From the Assembly of Radio and Television News Programmers Newspaper of Thailand
2015-2016
2015
Received the Youtube Best of Thailand Ads Leaderboard award from Google Thailand, for the project of a commercial film honouring "Reason" to encourage Thai people. To introduce royal initiatives to use in life
2016
Received 12 International Business Awards (Stevie Awards 2016) from various corporate performance competitions and “Follow the Father” commercials from the International Business Award Institute, USA, at the Rome Cavalieri Waldorf Astoria Hotel, Italy.
Received the Youtube Best of Thailand Ads Leaderboard award from Google Thailand, for the project of a commercial film honouring "Reason" to encourage Thai people. To introduce royal initiatives to use in life
2016
Received 12 International Business Awards (Stevie Awards 2016) from various corporate performance competitions and “Follow the Father” commercials from the International Business Award Institute, USA, at the Rome Cavalieri Waldorf Astoria Hotel, Italy.
2020-2021
2020
Thai Life Insurance won the Best Organization Response to the COVID-19 Pandemic along the Corporate and CSR Awards in total of 20 Awards from various world-class institutions.
2021
Thai Life Insurance Received the 2021 Top Influential Brands Awards for the most influential brands by selecting the best brands from the market research survey conducted by the Center for Market Expertise in Asia.
Thai Life Insurance won the Best Organization Response to the COVID-19 Pandemic along the Corporate and CSR Awards in total of 20 Awards from various world-class institutions.
2021
Thai Life Insurance Received the 2021 Top Influential Brands Awards for the most influential brands by selecting the best brands from the market research survey conducted by the Center for Market Expertise in Asia.
2022
- Recognized 1st Outstanding Management of Life Insurance Company for the year 2021 based on compliance with good corporate governance principles, providing public services and providing benefits to the public from OIC.
- Recognized Thailand Corporate Excellence Awards 2022 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Honorary Award for Outstanding Ethics from the Thai Chamber of Commerce 2022
- Received the "Best Equity/IPO Deal of the Year" in Thailand – 2022 from the 16th Annual Deal & Solution Awards 2022 contest organized by Alpha Southeast Asia, a leading investment magazine in Southeast Asia
- Recognized Thailand Corporate Excellence Awards 2022 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Honorary Award for Outstanding Ethics from the Thai Chamber of Commerce 2022
- Received the "Best Equity/IPO Deal of the Year" in Thailand – 2022 from the 16th Annual Deal & Solution Awards 2022 contest organized by Alpha Southeast Asia, a leading investment magazine in Southeast Asia
2023 - Present
- Honorary Award for Insurance Company with Outstanding Management, 2022, by the Office of the Insurance Commission (OIC), based on being a life insurance company with excellent management focused on developing innovation in customer service, personnel development, and conducting business sustainably on three dimensions: environment, society, and corporate governance.
- Brand of the Year Award 2023-2024 from the World Branding Awards. It considers three factors: brand value, consumer market research, and public voting. Thai Life Insurance is the only life insurance company in Thailand to receive the award for the seventh consecutive year at Kensington Palace, England.
- Recognised Thailand Corporate Excellence Awards 2023 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Best Life Insurance Company – Thailand 2023 award from The Global Economics Awards 2023, organised by The Global Economics, a leading magazine that presents investment and economic information in various business sectors and industries around the world
- Brand of the Year Award 2023-2024 from the World Branding Awards. It considers three factors: brand value, consumer market research, and public voting. Thai Life Insurance is the only life insurance company in Thailand to receive the award for the seventh consecutive year at Kensington Palace, England.
- Recognised Thailand Corporate Excellence Awards 2023 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Best Life Insurance Company – Thailand 2023 award from The Global Economics Awards 2023, organised by The Global Economics, a leading magazine that presents investment and economic information in various business sectors and industries around the world
1988
Outstanding Life Insurance Company Award of 1988 from the Department of Insurance
1988
Thai Life Insurance received the following awards:
Thai Life Insurance received the following awards:
- Outstanding Life Insurance Company Award of 1988 from the Department of Insurance
- Outstanding Marketing of 1987 - 1988
- Outstanding Service of 1988
2002 - 2003
Thai Life Insurance received First Prize in “Outstanding Life Insurance Company Management 2002”
2002
Thai Life Insurance received First Prize in “Outstanding Life Insurance Company Management 2002” from the Department of Insurance, Ministry of Commerce.
2003
Thai Life Insurance received a financial rating of BBB+ from Standard & Poor’s (S&P) along with First Prize in “Outstanding Life Insurance Company Management 2003” for the 2nd consecutive year from the Department of Insurance, Ministry of Commerce.
Thai Life Insurance received First Prize in “Outstanding Life Insurance Company Management 2002” from the Department of Insurance, Ministry of Commerce.
2003
Thai Life Insurance received a financial rating of BBB+ from Standard & Poor’s (S&P) along with First Prize in “Outstanding Life Insurance Company Management 2003” for the 2nd consecutive year from the Department of Insurance, Ministry of Commerce.
2004 - 2005
A ‘BBB+’ rating from Standard & Poor’s (S&P) for financial stability for the 2nd consecutive year.
2004
This was considered to be a climatic year for Thai Life Insurance as several awards and certificates were received from both local and international organizations. These include:
This was considered to be a climatic year for Thai Life Insurance as several awards and certificates were received from both local and international organizations. These include:
- A ‘BBB+’ rating from Standard & Poor’s (S&P) for financial stability for the 2nd consecutive year.
- “Outstanding Life Insurance Company Management Award” for the 3rd consecutive year from the Department of Insurance, Ministry of Commerce.
- “Super Brand Award” Gold level in the life insurance category from Reader’s Digest magazine.
- “The Best Insurance Company of the Year Award” from Asia Insurance Industry Awards, selected from more than 500 life and non-life insurance companies around the world.
- An ‘A-‘ rating from Standard & Poor 's (S&P) for financial stability which was the highest rating ever received by the company in Thailand.
- “Stevie Award 2005” for Best Corporate Social Responsibility Program from the US for Thai Life’s contributions to Thai society.
- “Outstanding Life Insurance Company Management Award” for the 4th consecutive year from the Office of Insurance Commission.
- “Super Brand Award” Gold level in the life
2006 - 2007
“Outstanding Life Insurance Company Management Award 2006” for the 5th consecutive year with the “Medal of Honor of Outstanding Life Insurance Company”
2006
New services and awards were:
2007
Thai Life Insurance received the following two awards:
New services and awards were:
- “Outstanding Life Insurance Company Management Award 2006” for the 5th consecutive year with the “Medal of Honor of Outstanding Life Insurance Company” for being the only Life Insurance Company to receive the Outstanding Management award for 3 consecutive years from the Office of Insurance Commission.
- “Super Brand Award” Gold level in the life insurance category for the 3rd consecutive year from Reader’s Digest magazine.
- Thai Life Insurance’s "One's Gift of Life for Many" program received the second prize of “ASIAN CSR AWARD 2006” in the category of “Concern for Health” from the Philippines.
2007
Thai Life Insurance received the following two awards:
- “Super Brand Award” Gold level in the life insurance business industry for the 4th consecutive year from Reader’s Digest magazine.
- First Prize for “Outstanding Management 2007” for the 6th consecutive year from the Office of Insurance Commission.
2008 - 2009
“Trusted Brand Award” Gold level in the life insurance industry for the 5th consecutive year from Reader’s Digest magazine.
2008
New policy issued and awards received were:
2009
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
New policy issued and awards received were:
- “Trusted Brand Award” Gold level in the life insurance industry for the 5th consecutive year from Reader’s Digest magazine.
- “First Prize in Outstanding Life Insurance Company Management” for the 7th consecutive year from the Office of Insurance Commission.
- “Outstanding Ethics Certificate” from the Thai Chamber of Commerce.
2009
Thai Life Insurance has never stopped introducing new products and activities. This year the company’s three major accomplishments were:
- The receiving of “Trusted Brand Award” Gold level for the 6th consecutive year from Reader’s Digest magazine.
2011 - 2013
Mr. Chai Chaiyawan, President, had the honor to be the first Thai executive
Year 2011
Mr. Chai Chaiyawan, President, had the honor to be the first Thai executive in the insurance industry for accepting a Stevie Award for Executive of the Year 2011 International Business Awards in United States of America.
Year 2013
Mr. Chai Chaiyawan, President, received the "Rakhangthong" Award (Person of the Year) for the year 2013 in the Outstanding Organizational Developer category. Types of businessmen and individuals From the Assembly of Radio and Television News Programmers Newspaper of Thailand
Mr. Chai Chaiyawan, President, had the honor to be the first Thai executive in the insurance industry for accepting a Stevie Award for Executive of the Year 2011 International Business Awards in United States of America.
Year 2013
Mr. Chai Chaiyawan, President, received the "Rakhangthong" Award (Person of the Year) for the year 2013 in the Outstanding Organizational Developer category. Types of businessmen and individuals From the Assembly of Radio and Television News Programmers Newspaper of Thailand
2015-2016
Awarded Youtube Best of Thailand Ads Leaderboard by Google Thailand
2015
Received the Youtube Best of Thailand Ads Leaderboard award from Google Thailand, for the project of a commercial film honouring "Reason" to encourage Thai people. To introduce royal initiatives to use in life
2016
Received 12 International Business Awards (Stevie Awards 2016) from various corporate performance competitions and “Follow the Father” commercials from the International Business Award Institute, USA, at the Rome Cavalieri Waldorf Astoria Hotel, Italy.
Received the Youtube Best of Thailand Ads Leaderboard award from Google Thailand, for the project of a commercial film honouring "Reason" to encourage Thai people. To introduce royal initiatives to use in life
2016
Received 12 International Business Awards (Stevie Awards 2016) from various corporate performance competitions and “Follow the Father” commercials from the International Business Award Institute, USA, at the Rome Cavalieri Waldorf Astoria Hotel, Italy.
2020-2021
Thai Life Insurance won the Best Organization Response to the COVID-19 Pandemic.
2020
Thai Life Insurance won the Best Organization Response to the COVID-19 Pandemic along the Corporate and CSR Awards in total of 20 Awards from various world-class institutions.
2021
Thai Life Insurance Received the 2021 Top Influential Brands Awards for the most influential brands by selecting the best brands from the market research survey conducted by the Center for Market Expertise in Asia.
Thai Life Insurance won the Best Organization Response to the COVID-19 Pandemic along the Corporate and CSR Awards in total of 20 Awards from various world-class institutions.
2021
Thai Life Insurance Received the 2021 Top Influential Brands Awards for the most influential brands by selecting the best brands from the market research survey conducted by the Center for Market Expertise in Asia.
2022
Received the "Best Equity/IPO Deal of the Year" in Thailand – 2022
- Recognized 1st Outstanding Management of Life Insurance Company for the year 2021 based on compliance with good corporate governance principles, providing public services and providing benefits to the public from OIC.
- Recognized Thailand Corporate Excellence Awards 2022 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Honorary Award for Outstanding Ethics from the Thai Chamber of Commerce 2022
- Received the "Best Equity/IPO Deal of the Year" in Thailand – 2022 from the 16th Annual Deal & Solution Awards 2022 contest organized by Alpha Southeast Asia, a leading investment magazine in Southeast Asia
- Recognized Thailand Corporate Excellence Awards 2022 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Honorary Award for Outstanding Ethics from the Thai Chamber of Commerce 2022
- Received the "Best Equity/IPO Deal of the Year" in Thailand – 2022 from the 16th Annual Deal & Solution Awards 2022 contest organized by Alpha Southeast Asia, a leading investment magazine in Southeast Asia
2023 - Present
Honorary Award for Insurance Company with Outstanding Management, 2022, by the Office of the Insurance Commission (OIC)
- Honorary Award for Insurance Company with Outstanding Management, 2022, by the Office of the Insurance Commission (OIC), based on being a life insurance company with excellent management focused on developing innovation in customer service, personnel development, and conducting business sustainably on three dimensions: environment, society, and corporate governance.
- Brand of the Year Award 2023-2024 from the World Branding Awards. It considers three factors: brand value, consumer market research, and public voting. Thai Life Insurance is the only life insurance company in Thailand to receive the award for the seventh consecutive year at Kensington Palace, England.
- Recognised Thailand Corporate Excellence Awards 2023 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Best Life Insurance Company – Thailand 2023 award from The Global Economics Awards 2023, organised by The Global Economics, a leading magazine that presents investment and economic information in various business sectors and industries around the world
- Brand of the Year Award 2023-2024 from the World Branding Awards. It considers three factors: brand value, consumer market research, and public voting. Thai Life Insurance is the only life insurance company in Thailand to receive the award for the seventh consecutive year at Kensington Palace, England.
- Recognised Thailand Corporate Excellence Awards 2023 in the category of Distinguished Performance Award in the field of product and service excellence (Product/Service Excellence Award)
- Best Life Insurance Company – Thailand 2023 award from The Global Economics Awards 2023, organised by The Global Economics, a leading magazine that presents investment and economic information in various business sectors and industries around the world
1979 - 1987
Year 1979
Thai Life Insurance's first commercial film "Ladder of Stability" Introducing the benefits of life insurance
Year 1984
The commercial film "Saving Money, Saving Life" presents the main concepts of life insurance. Principles of saving money and peace of mind with life insurance
Year 1987
Thai Life Insurance's first commercial film "Ladder of Stability" Introducing the benefits of life insurance
Year 1984
The commercial film "Saving Money, Saving Life" presents the main concepts of life insurance. Principles of saving money and peace of mind with life insurance
Year 1987
-
"Fence of the Nation" commercial film to honor and cheer for Thai soldiers
- Another commercial film with content reflecting the importance of life insurance and the people behind it. In the "loop" series
1988 - 1997
Year 1988
Year 1990 - 1992
The "Children" and "Family" commercial films were created to reflect the importance of secure security for their children's future.
Year 1993
The advertising film "Chess" demonstrates the potential and stability of Thai Life Insurance. As the first life insurance company in Thailand.
Year 1994
The company created the commercial film "Second Chance" to make people realise the importance of life values.
Year 1995
Year 1996
"One day we may be both receivers and givers." A sentence that has meaning to this day. The "Giver" commercial film campaigns to raise awareness of the importance of organ donation because one person can help many people receive.
Year 1997
In collaboration with the Department of Mental Health "Crack" and "Don't Divorce" advertisements convey the importance of the family institution, which is an important institution that strengthens society.
- A period of war-torn nations As a result, foreign life insurance companies gradually closed their businesses, creating Thai Life Insurance, the first life insurance company for Thai people that strives to take care of their lives forever. In the commercial film "Thai Company,"
- The advertising film "Honour His Majesty" is one of the prides of the company and motivates all Thai people. Do good deeds for the king. King Rama IX always repaid what he had done for the Thai people.
Year 1990 - 1992
The "Children" and "Family" commercial films were created to reflect the importance of secure security for their children's future.
Year 1993
The advertising film "Chess" demonstrates the potential and stability of Thai Life Insurance. As the first life insurance company in Thailand.
Year 1994
The company created the commercial film "Second Chance" to make people realise the importance of life values.
Year 1995
- Advertising film "Farung" Reinforcing Thai company for Thai people
- Create a commercial film, "Give Blood, Give Life," to raise awareness among Thai people about the importance of donating blood to save the lives of fellow human beings.
Year 1996
"One day we may be both receivers and givers." A sentence that has meaning to this day. The "Giver" commercial film campaigns to raise awareness of the importance of organ donation because one person can help many people receive.
Year 1997
In collaboration with the Department of Mental Health "Crack" and "Don't Divorce" advertisements convey the importance of the family institution, which is an important institution that strengthens society.
2001 - 2002
Year 2001
Develop marketing communications by creating nine sets of commercials, such as "Son" or "Egg Hammer," as a channel for insureds and the general public. Receive news and information about various activities of the company.
Year 2002
On the special occasion that Thai Life Insurance celebrated 60 years of business operations, a special commercial film has been created. “Forever” tells about the company's products and services beyond life insurance, such as military life insurance policies. Insurance policy for people with disabilities
Develop marketing communications by creating nine sets of commercials, such as "Son" or "Egg Hammer," as a channel for insureds and the general public. Receive news and information about various activities of the company.
Year 2002
On the special occasion that Thai Life Insurance celebrated 60 years of business operations, a special commercial film has been created. “Forever” tells about the company's products and services beyond life insurance, such as military life insurance policies. Insurance policy for people with disabilities
2003 - 2007
Year 2003
"Peace of Mind" is one of the most well-known commercial films in the audience, acclaimed and award-winning.
Year 2004
"Everlasting Love" or "Grandpa Qiu" means eternal love and the promise to take care of each other forever.
Year 2005
“My Son,” say love to your loved ones before it's too late.
Year 2006
"My Girl" is a love that is unconditional, endless, and always ready to forgive those who love it.
Year 2007
The commercial film "Marry Me" campaigns to make people in society aware of the importance of donate Stem cells for use in the treatment of patients with blood diseases
"Peace of Mind" is one of the most well-known commercial films in the audience, acclaimed and award-winning.
Year 2004
"Everlasting Love" or "Grandpa Qiu" means eternal love and the promise to take care of each other forever.
Year 2005
“My Son,” say love to your loved ones before it's too late.
Year 2006
"My Girl" is a love that is unconditional, endless, and always ready to forgive those who love it.
Year 2007
The commercial film "Marry Me" campaigns to make people in society aware of the importance of donate Stem cells for use in the treatment of patients with blood diseases
2008 - 2012
Year 2008
"Melody of Life" or "Mae Toy" A valuable life is a life that makes others and ourselves valuable.
Year 2009
The commercial film "Que Sera Sera" reflects Thai Life Insurance's innovative leadership with the "First Step" insurance plan.
Year 2011
"Silence of Love" or "Dumb Father" is a commercialised film that is popular both nationally and internationally.
Year 2012
"Forget Me Not", a love that does not fade.
"Melody of Life" or "Mae Toy" A valuable life is a life that makes others and ourselves valuable.
Year 2009
The commercial film "Que Sera Sera" reflects Thai Life Insurance's innovative leadership with the "First Step" insurance plan.
Year 2011
"Silence of Love" or "Dumb Father" is a commercialised film that is popular both nationally and internationally.
Year 2012
"Forget Me Not", a love that does not fade.
2013
Year 2013
The significance of digital media lies in its development of digital communication through multiple channels, making it easier and faster for the public and insured to receive information from the company. Whether it's the website, www.thailife.com, or Facebook, as well as new communications and marketing in line with consumers' lifestyles, such as LINE sticker designs, which can be downloaded for free,.
The significance of digital media lies in its development of digital communication through multiple channels, making it easier and faster for the public and insured to receive information from the company. Whether it's the website, www.thailife.com, or Facebook, as well as new communications and marketing in line with consumers' lifestyles, such as LINE sticker designs, which can be downloaded for free,.
2014 - 2015
Year 2014
Create a commercial film "Unsung Hero" that reflects the philosophy of living a valuable life by doing good deeds anytime, anywhere. It was done unconditionally and was appreciated all over the world.
Year 2015
Advertising film in honor of His Majesty King Bhumibol Adulyadej "The Reason" and "Follow The Father" series for Thais to show their loyalty By putting His Majesty's words into practice.
Create a commercial film "Unsung Hero" that reflects the philosophy of living a valuable life by doing good deeds anytime, anywhere. It was done unconditionally and was appreciated all over the world.
Year 2015
Advertising film in honor of His Majesty King Bhumibol Adulyadej "The Reason" and "Follow The Father" series for Thais to show their loyalty By putting His Majesty's words into practice.
2016 - 2018
Year 2016
On the occasion of the 88th Birthday Anniversary of His Majesty King Bhumibol Adulyadej, Thai Life Insurance launched its “Het pon (Reasons)”
Year 2017
"Opportunity" is a commercial film for the 75th anniversary of Thai Life Insurance that aims to inspire people in society because "life is an opportunity, and opportunity is in ourselves."
Year 2018
"The Last Call" is an innovative commercial film in the form of an interactive music video where you can choose your life and ending by yourself. It conveys the value of life, where real life cannot fix the past.
On the occasion of the 88th Birthday Anniversary of His Majesty King Bhumibol Adulyadej, Thai Life Insurance launched its “Het pon (Reasons)”
Year 2017
"Opportunity" is a commercial film for the 75th anniversary of Thai Life Insurance that aims to inspire people in society because "life is an opportunity, and opportunity is in ourselves."
Year 2018
"The Last Call" is an innovative commercial film in the form of an interactive music video where you can choose your life and ending by yourself. It conveys the value of life, where real life cannot fix the past.
2020 - 2022
Year 2020
"Life Purpose" is a commercial film that encourages everyone to think about sustainable living. Be self-reliant, embrace change, and live a life of value and happiness with loved ones.
Year 2021
The commercial film "Until we meet again" will give everyone a sense of love that feeds their hearts as a driving force to overcome difficult times.
Year 2022
The commercial film "In Good We Trust" depicts good deeds with feeling. Doing it with the heart is a perceived pleasure. Just use love to take care of each other's lives.
Year 2022
To celebrate its 80th anniversary, Thai Life Assurance has developed the "80th: The Original Sadvertising" campaign to reinforce its role as a model for tearful love advertising films.
"The Original Sadvertising" is for those who have seen it and those who may not have seen these commercial films to appreciate the love story that never expires (Timeless) and experience the value of love for family, lovers, and fellow human beings.
Thai Life Insurance is a model for branding through love. Communicate through advertising films that recognise the value of life and the value of love.
2023
2023
The "Live Life to the Fullest" series of commercials makes everyone realize the importance of spending time with loved ones. No need to wait for a special day, because every day is a special day.
So that you can live every day with your loved ones in a meaningful way.
The "Live Life to the Fullest" series of commercials makes everyone realize the importance of spending time with loved ones. No need to wait for a special day, because every day is a special day.
So that you can live every day with your loved ones in a meaningful way.
1979 - 1987
Ladder of stability , the beginning of a Thai Life Insurance commercial film
Year 1979
Thai Life Insurance's first commercial film "Ladder of Stability" Introducing the benefits of life insurance
Year 1984
The commercial film "Saving Money, Saving Life" presents the main concepts of life insurance. Principles of saving money and peace of mind with life insurance
Year 1987
Thai Life Insurance's first commercial film "Ladder of Stability" Introducing the benefits of life insurance
Year 1984
The commercial film "Saving Money, Saving Life" presents the main concepts of life insurance. Principles of saving money and peace of mind with life insurance
Year 1987
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"Fence of the Nation" commercial film to honor and cheer for Thai soldiers
- Another commercial film with content reflecting the importance of life insurance and the people behind it. In the "loop" series
1988 - 1997
Thai Life Insurance continually creates advertising films for the eyes of Thai people.
Year 1988
Year 1990 - 1992
The "Children" and "Family" commercial films were created to reflect the importance of secure security for their children's future.
Year 1993
The advertising film "Chess" demonstrates the potential and stability of Thai Life Insurance. As the first life insurance company in Thailand.
Year 1994
The company created the commercial film "Second Chance" to make people realise the importance of life values.
Year 1995
Year 1996
"One day we may be both receivers and givers." A sentence that has meaning to this day. The "Giver" commercial film campaigns to raise awareness of the importance of organ donation because one person can help many people receive.
Year 1997
In collaboration with the Department of Mental Health "Crack" and "Don't Divorce" advertisements convey the importance of the family institution, which is an important institution that strengthens society.
- A period of war-torn nations As a result, foreign life insurance companies gradually closed their businesses, creating Thai Life Insurance, the first life insurance company for Thai people that strives to take care of their lives forever. In the commercial film "Thai Company,"
- The advertising film "Honour His Majesty" is one of the prides of the company and motivates all Thai people. Do good deeds for the king. King Rama IX always repaid what he had done for the Thai people.
Year 1990 - 1992
The "Children" and "Family" commercial films were created to reflect the importance of secure security for their children's future.
Year 1993
The advertising film "Chess" demonstrates the potential and stability of Thai Life Insurance. As the first life insurance company in Thailand.
Year 1994
The company created the commercial film "Second Chance" to make people realise the importance of life values.
Year 1995
- Advertising film "Farung" Reinforcing Thai company for Thai people
- Create a commercial film, "Give Blood, Give Life," to raise awareness among Thai people about the importance of donating blood to save the lives of fellow human beings.
Year 1996
"One day we may be both receivers and givers." A sentence that has meaning to this day. The "Giver" commercial film campaigns to raise awareness of the importance of organ donation because one person can help many people receive.
Year 1997
In collaboration with the Department of Mental Health "Crack" and "Don't Divorce" advertisements convey the importance of the family institution, which is an important institution that strengthens society.
2001 - 2002
Create advertising films to develop marketing communications.
Year 2001
Develop marketing communications by creating nine sets of commercials, such as "Son" or "Egg Hammer," as a channel for insureds and the general public. Receive news and information about various activities of the company.
Year 2002
On the special occasion that Thai Life Insurance celebrated 60 years of business operations, a special commercial film has been created. “Forever” tells about the company's products and services beyond life insurance, such as military life insurance policies. Insurance policy for people with disabilities
Develop marketing communications by creating nine sets of commercials, such as "Son" or "Egg Hammer," as a channel for insureds and the general public. Receive news and information about various activities of the company.
Year 2002
On the special occasion that Thai Life Insurance celebrated 60 years of business operations, a special commercial film has been created. “Forever” tells about the company's products and services beyond life insurance, such as military life insurance policies. Insurance policy for people with disabilities
2003 - 2007
Create advertising films under the concept "The value of life , The value of love"
Year 2003
"Peace of Mind" is one of the most well-known commercial films in the audience, acclaimed and award-winning.
Year 2004
"Everlasting Love" or "Grandpa Qiu" means eternal love and the promise to take care of each other forever.
Year 2005
“My Son,” say love to your loved ones before it's too late.
Year 2006
"My Girl" is a love that is unconditional, endless, and always ready to forgive those who love it.
Year 2007
The commercial film "Marry Me" campaigns to make people in society aware of the importance of donate Stem cells for use in the treatment of patients with blood diseases
"Peace of Mind" is one of the most well-known commercial films in the audience, acclaimed and award-winning.
Year 2004
"Everlasting Love" or "Grandpa Qiu" means eternal love and the promise to take care of each other forever.
Year 2005
“My Son,” say love to your loved ones before it's too late.
Year 2006
"My Girl" is a love that is unconditional, endless, and always ready to forgive those who love it.
Year 2007
The commercial film "Marry Me" campaigns to make people in society aware of the importance of donate Stem cells for use in the treatment of patients with blood diseases
2008 - 2012
Create advertising films under the concept "The value of life , The value of love"
Year 2008
"Melody of Life" or "Mae Toy" A valuable life is a life that makes others and ourselves valuable.
Year 2009
The commercial film "Que Sera Sera" reflects Thai Life Insurance's innovative leadership with the "First Step" insurance plan.
Year 2011
"Silence of Love" or "Dumb Father" is a commercialised film that is popular both nationally and internationally.
Year 2012
"Forget Me Not", a love that does not fade.
"Melody of Life" or "Mae Toy" A valuable life is a life that makes others and ourselves valuable.
Year 2009
The commercial film "Que Sera Sera" reflects Thai Life Insurance's innovative leadership with the "First Step" insurance plan.
Year 2011
"Silence of Love" or "Dumb Father" is a commercialised film that is popular both nationally and internationally.
Year 2012
"Forget Me Not", a love that does not fade.
2013
Develop digital communication through various channels. In order for the insured and the general public to receive information about the company,. more conveniently and quickly
Year 2013
The significance of digital media lies in its development of digital communication through multiple channels, making it easier and faster for the public and insured to receive information from the company. Whether it's the website, www.thailife.com, or Facebook, as well as new communications and marketing in line with consumers' lifestyles, such as LINE sticker designs, which can be downloaded for free,.
The significance of digital media lies in its development of digital communication through multiple channels, making it easier and faster for the public and insured to receive information from the company. Whether it's the website, www.thailife.com, or Facebook, as well as new communications and marketing in line with consumers' lifestyles, such as LINE sticker designs, which can be downloaded for free,.
2014 - 2015
Raise the level to create value for every life.
Year 2014
Create a commercial film "Unsung Hero" that reflects the philosophy of living a valuable life by doing good deeds anytime, anywhere. It was done unconditionally and was appreciated all over the world.
Year 2015
Advertising film in honor of His Majesty King Bhumibol Adulyadej "The Reason" and "Follow The Father" series for Thais to show their loyalty By putting His Majesty's words into practice.
Create a commercial film "Unsung Hero" that reflects the philosophy of living a valuable life by doing good deeds anytime, anywhere. It was done unconditionally and was appreciated all over the world.
Year 2015
Advertising film in honor of His Majesty King Bhumibol Adulyadej "The Reason" and "Follow The Father" series for Thais to show their loyalty By putting His Majesty's words into practice.
2016 - 2018
Thai Life Insurance launched its “Het pon (Reasons)”
Year 2016
On the occasion of the 88th Birthday Anniversary of His Majesty King Bhumibol Adulyadej, Thai Life Insurance launched its “Het pon (Reasons)”
Year 2017
"Opportunity" is a commercial film for the 75th anniversary of Thai Life Insurance that aims to inspire people in society because "life is an opportunity, and opportunity is in ourselves."
Year 2018
"The Last Call" is an innovative commercial film in the form of an interactive music video where you can choose your life and ending by yourself. It conveys the value of life, where real life cannot fix the past.
On the occasion of the 88th Birthday Anniversary of His Majesty King Bhumibol Adulyadej, Thai Life Insurance launched its “Het pon (Reasons)”
Year 2017
"Opportunity" is a commercial film for the 75th anniversary of Thai Life Insurance that aims to inspire people in society because "life is an opportunity, and opportunity is in ourselves."
Year 2018
"The Last Call" is an innovative commercial film in the form of an interactive music video where you can choose your life and ending by yourself. It conveys the value of life, where real life cannot fix the past.
2020 - 2022
"80th The Original Sadvertising" series of commercial films to reinforce the role of tearful love advertising films.
Year 2020
"Life Purpose" is a commercial film that encourages everyone to think about sustainable living. Be self-reliant, embrace change, and live a life of value and happiness with loved ones.
Year 2021
The commercial film "Until we meet again" will give everyone a sense of love that feeds their hearts as a driving force to overcome difficult times.
Year 2022
The commercial film "In Good We Trust" depicts good deeds with feeling. Doing it with the heart is a perceived pleasure. Just use love to take care of each other's lives.
Year 2022
To celebrate its 80th anniversary, Thai Life Assurance has developed the "80th: The Original Sadvertising" campaign to reinforce its role as a model for tearful love advertising films.
"The Original Sadvertising" is for those who have seen it and those who may not have seen these commercial films to appreciate the love story that never expires (Timeless) and experience the value of love for family, lovers, and fellow human beings.
Thai Life Insurance is a model for branding through love. Communicate through advertising films that recognise the value of life and the value of love.
2023
Reflects the concept of "Love for Life" that encourages and continuously sparking ideas for people in society
2023
The "Live Life to the Fullest" series of commercials makes everyone realize the importance of spending time with loved ones. No need to wait for a special day, because every day is a special day.
So that you can live every day with your loved ones in a meaningful way.
The "Live Life to the Fullest" series of commercials makes everyone realize the importance of spending time with loved ones. No need to wait for a special day, because every day is a special day.
So that you can live every day with your loved ones in a meaningful way.